Backlink Sites:

.

The Definitive Guide to Google Analytics for SEO Professionals

download Sell Annuity Payments, There’s a woman committed suicide in front of auto insurance building Florida Criminal Defense Lawyers, Mortgage adviser broker Click here

Google Analytics makes it possible to track SEO efforts, and has been used by businesses the world over to track ROI on internet marketing. The new Google Analytics platform has been a steep learning curve for some SEO professionals, especially those who were accustomed to the classic layout. However, the "new" analytics comes with more than just a confusing layout. It also has additional features that make it easier than ever to track ROI from internet marketing and SEO efforts.
New Layout and Features
The new Google Analytics layout has an orange bar with these main tabs running inside it: Home, Account Selection Drop-Down, Reporting, Customization, Admin, and Help. The drop-down shows the current account/site that is being displayed. The default report shown in the main screen is the Audience Overview, which gives overall visits, bounce rate, pageviews, etc. for the past 30 days. 
Google Analytics
The best thing about the new Google Analytics is how much it can be customized. For SEO professionals, the audience overview metrics are certainly important, but it's possible to create a custom dashboard that includes these metrics, as well as top keyword phrases and traffic referrals. This would give a good "at-a-glance" view of the top metrics that gauge the influence of SEO efforts.
The default dashboard metrics include new visits, unique visitors, visits (by location), visits by browser, avg. visit duration & pages per visit, goal completions, bounce rate, and revenue. These can be moved, deleted, or edited by hovering over the title of each section. To add a new section, select "Add Widget" at the top of page. This customized dashboard can also be emailed on a scheduled basis (weekly, monthly, etc) or exported via PDF.
Google Analytics
It's also important to note that the dashboard and report customizations are only saved for the current account (as shown in the drop-down menu). When a new or different account is selected, the options are reverted back to default unless they have been customized as well.
When editing a widget on the dashboard via a pop-up window, you can choose how they are displayed: timeline, table, bar, pie, or metric. Each type has a variety of different options.
Google Analytics
New Reporting Metrics
Some of customizations available on the widgets and dashboard can also be seen on the new reports via the Advanced Segments section. This allows the user to add additional reporting segments, such as new visitors or search traffic, to the current report.
The new reports also offer additional, more specific segments that weren't available in previous versions of Google Analytics. These advanced metrics give SEOs a better overall view of the actions people take on a website or blog.
For instance, the improved Visitors Flow chart under Audience Reports gives an easy, overall view of enter and exit pages (designated as Drop Offs), as well as what users do in between. 
Google Analytics
Monitoring this chart can help identify key pages where users are dropping off as a hint that the page needs to be re-worked, either through content, call to action, or other marketing strategies. For example, if many users drop off after a package description page, then the package copy may be too confusing or the packages themselves may not be what users are looking for. Experimenting with different outcomes can help identify the issue. 
Another new feature of Google Analytics that will help SEO professionals is Cost Data Import, where users can see performance data for paid marketing channels, including non-Google paid search. Users can compare channels, keywords, and campaigns.
Google Analytics
Social Media Reporting
The worlds of social media and search engine marketing continue to collide, especially because Bing and Google display social links in their search results. Google's new section on social media metrics makes it possible to see which social networks (which also include commenting systems like Disqus) are resulting in the most site referrals. Users can also set up a cost analysis by configuring conversion goals that determine social value.
social media seo

Besides the referring social network, Google also gives information, when possible, on the user who posted the message and link, as well as trackbacks, which are links to pages on a website. This can be especially useful for referrals from external publishers as a result of guest blogging efforts. The social reporting section also includes reports on plugins and an additional Visitors Flow chart with the originating social network listed as the first step. By finding out which pages and content are attracted to social networking users, SEOs should better craft their content strategy for pages that social users visit most. This may include seasonal campaigns and giveaway pages.
Real-Time Statistics
One of the new reporting features that's exciting for SEO professionals is real-time analytics, which tracks live traffic, top active pages, and top keywords. It also shows top locations and pageviews per minute. This type of data is insightful for company executives who want to understand the real-time impact of a marketing campaign, and for SEOs who want an instant view of traffic based on new content, events, or campaigns. 
Google Analytics
Search Phrases & Traffic Sources
The "real-time top keywords" is a great metric to track for SEOs, as well as the overall search phrases from a set time period, such as the last month or week. This is a classic feature of Google Analytics that continues to be especially valuable for SEOs.
Utilizing the Search Engine Optimization report under Traffic Sources in the Standard Reports sidebar, users can see the top sections of queries for a set time period. Checking this regularly can help authors come up with blog post or content ideas, as well as better optimization of paid search campaigns. For instance, if there are repeated queries for a service that a company website doesn't have a content page for (but currently offers), this should be added. Comparing the current date range to the one previous (e.g. the last 30 days with the 30 days before it) also gives SEO professionals a good idea of the demand of queries for specific keywords.
The Traffic Sources Overview and Referral reports are also a classic feature of Google Analytics that continues to be crucial. SEOs can see what percentage of their website traffic is from organic search traffic, paid campaigns, direct traffic, or referral traffic (e.g. other websites). Drilling down in the referral sources can also display the specific page that users came from.
Incorporating a strategy that includes the new features of Google Analytics, such as social networking, real-time data, and cost analytics, as well as the features SEO professionals know and love, such as traffic sources and keyword queries, those in the search industry can find a wealth of information about its websites users and their behavior. Tracking these patterns and implementing trends into existing SEO strategy and practices will lead to better customized on-page and social SEO that is more effective and yields higher ROI.
Categories: Read more »

9 Irrefutable Reasons Why You Need SEO

download Sell Annuity Payments, There’s a woman committed suicide in front of auto insurance building Florida Criminal Defense Lawyers, Mortgage adviser broker Click here

It can be difficult to quantify or draw direct correlations between an SEO campaign and the sales it generates. Unlike PPC, where keywords can be tracked from the click all the way to the conversion, SEO tracking isn't quite as specific. In fact, tracking sales from an SEO campaign can often be difficult to differentiate from other web marketingcampaigns, except through source tracking which can be vague.
Many SEO skeptics and naysayers fill the net with their horror stories or proof as to why you don't need SEO. Usually, these naysayers are promoting their own non-SEO created wins, much the same as the "junk SEOs" they decry. Yes, anyone can stumble into an SEO win.
But SEO is much bigger than content or links. It's more than blogging, keyword research or fixing website problems. All of those are things that SEO does, but none of that explains why you need SEO. You may need all those services, but here's why you need SEO.

SEO Builds a Better Website

Wait, I thought developers built websites? What does the SEO have to do with that?
Good question. The truth is, designers and website developers are great at creating sites that look and work well for the user. However, they rarely dive deep into search architecture and algorithm nuances; therefore, they don't always know how their designs will play out in the search landscape.
The SEO, knowing these things, can work with the developers to tweak the site (preferably before it goes live) to make it more search-engine friendly. And making a site search-engine friendly is usually making it visitor friendly at the same time.

SEO Gets You Noticed

At its core, SEO is designed to get you noticed by getting your website ranked in the search engines for relevant keywords. Without SEO, you wouldn't know which keywords are being searched, which keywords drive the most targeted traffic, and therefore which keywords you want to rank for.
Getting a #1 ranking for your site name is not SEO. That's called having a website with a unique site name. You really don't have to do anything to rank for those keywords. Real SEO is designed to help you get people to know you exist, not by already knowing your brand name but by searching for things, interests and needs that you meet.

SEO Extends Your Reach

Many people think they already know what two or five keywords they need to rank for. While these may (or may not) turn out to be the best keywords that drive the most targeted traffic to your site, there are likely dozens, if not hundreds of keywords that can drive traffic just as well.
As the SEO continues to optimize your site for more keywords, the more "doors" they are opening to bringing in targeted traffic to your website. Studies have shown that these "long-tail" keywords can often produce as much- if not more - traffic than the "core" phrases for the site.
SEOs push for optimization of both long- and short-tail keywords in order to extend your reach. Until the keyword pool has dried up, the SEO's job isn't done.

SEO Improves Brand Recognition

Every time your site ranks in a search, it's a branding opportunity. In fact, it's branding in action. The more keywords you are optimized and ranking for, the more branding you are actively doing.
This is why so many sites do both SEO and PPC simultaneously. The branding effect increases with the dual exposure. Now multiply that over dozens or hundreds of searches performed with all different kinds of keywords.
The more you're found in the search results by a searcher, the greater opportunity you have to brand your website with that searcher. Every time you're branded, you increase your opportunity to drive traffic.

SEO Increases Clicks

When you perform a search, what makes you click on one site over another? You may not even know other than that feeling that one site is more targeted to what you want. This is SEO. It's not just about editing tags to get rankings, its about editing tags to make them as compelling as possible to get the search to choose your site over the other ten competitors on the page.
In fact, the best SEOs don't always care about whether you're ranked #1 or #5. What they care about is that you're getting more clicks to your site. If you get better clicks at #3 than you do at #2, your SEO is successful.

SEO Produces Targeted Traffic

Getting more clicks isn't always better. A cleverly crafted title tag can generate a lot of clicks, but it may do a poor job of qualifying the clicks to ensure you're delivering targeted traffic.
Who cares, right? Isn't any traffic good traffic? Not if it puts a burden on your resources but yields very little in new business. No one wants to spend more time responding to emails, calls or form submissions from customers you can't help.
SEOs help you reduce untargeted traffic while increasing targeted traffic. Eliminating traffic that you can't help gives you more time to assist those you can.

SEO Speaks To Your Audience

Once visitors land on your site, the message they see and read must be one that convinces them that they found the right site. The SEO's job is to align your content with the keywords the searchers are using, creating that synergy between search and landing page.
If searchers do not find the content on your site that resonates with their searches, wants and needs, they will likely quickly leave the website. It's the SEOs job to speak to the searchers intent by optimizing the content of your pages. If you speak your visitor's language, you're more likely to build trust and get a sale.

SEO Generates Sales

Despite what people think, the SEO isn't there to get rankings for the website. It's to help grow the business. Therefore, the SEO should be just as concerned about sales as the business owner.
By optimizing a site, the SEO helps the visitor move from search to site to answers to conversion. This is done through a number of on-page optimization strategies, including the use of solid architecture and implementing calls to action. Any good SEO knows that SEO without sales is useless.

SEO Is Profitable

Done well, SEO will increase sales greater than the cost of the SEO campaign. There are all different kinds of marketing avenues you can take, but SEO has consistently proven to be one of the most profitable.
SEO may not be cheap (and cheap SEO is generally poor SEO), it does give you the return on your investment. If SEO can give you a profitable return of +10%, it doesn't matter if it costs $10,000 or $100,000. Not matter how much you spend your profits go up. The only loss is when you cut your SEO investment.
Of course, not all SEO is equally profitable and smaller SEO campaigns will generally take a longer time to generate a positive ROI. But if you go into your SEO campaign with the right mindset, you'll walk away with a rewarding campaign that is increasing your bottom line and helping you grow your business day by day.
Categories: Read more »

Understanding and Celebrating the Little SEO Wins

download Sell Annuity Payments, There’s a woman committed suicide in front of auto insurance building Florida Criminal Defense Lawyers, Mortgage adviser broker Click here

At a certain point, a brand can get so large that any social win, no matter how big it would be to another company, is like pennies in a bucket. That's when it becomes important to start niching down your social media metrics and seeing where the real results are happening. The parent brand might only get a little boost, but one of those product lines/side brands could see enormous growth thanks to social media. I feel like the same often holds true for SEO.
Of course every site owner is looking for the big jump in organic traffic as a way to justify their SEO investment. If 1,500 organic visitors in January jumps to 3,500 organic visitors by June there is no denying that SEO is doing its job. But when the jump isn't that big does that automatically mean your SEO program has failed? Not necessarily. Sometimes, in order to gauge the real impact of your SEO program, you have to look at the little SEO wins and how they feed into your success overall.
Organic Traffic Overall Might Be Down But...
While I love Google Analytics, you have to be careful to not let the data tell the wrong story. For instance, let's say organic traffic overall was down 10% from one month to the next. I can hear the alarm bells going off in your mind already! But if you drill down even just one step further you might find that the reason organic traffic is down is because branded search is also down across the board. If fewer people are searching for your brand or products by name in the search engines it stands to reason Google Analytics will show dip down in organic traffic. This doesn't mean that you SEO has failed; it's just a change in search behavior. Branded traffic might be down but what about non-branded? Perhaps some of your "big" keywords are doing better than last month. Or maybe there are some new long-tails sending traffic your way. There could be a myriad of little SEO wins that tell you things are working in your favor, but that one data point is blinding you to them!
I've also seen scenarios where organic traffic from Bing and Yahoo is down, even though traffic from Google stayed the same or even went up a little bit, but because the organic traffic sources data is an aggregate of the three it looks like things are worse than they actually are. It's important to not let high level numbers run the show because sometimes they hide your SEO successes.
How Is Your Evergreen Content Performing?
One of my favorite little SEO wins to pull up for clients is to show them how well their evergreen content is performing organically and socially. Next time you are in your Google Analytics account drill down to your blog's content (provided you are tracking it) and see how a post from 3 months back is faring. Chances are you'll see a spike of activity when it first went live but in the following months there might be several more, smaller peaks of organic and social activity. That's because evergreen content will naturally attract visitors, links and social shares long after its initial publication and promotion.
Even if an evergreen blog post only pulled in 15 extra organic visitors each month, that's 15 extra visitors each month that you had to do absolutely nothing to drive to your site! The simple fact that you invested in a piece of content three months ago means your site got an additional 45 well-targeted visitors from the SERPs. Now multiple that by 10 blog posts--450 unique visitors from social or organic traffic sources sounds like a pretty solid SEO win, right? But again, you might have missed that SEO win if you only looked at the high-level metrics.
Check Out These Referral Links!
One of my former B2B SEO clients was a software developer training company and as part of their link building strategy my team was looking for and building profiles on all kind of forums and community sites where developers got together to share projects, problems, coding tips and so forth. Not being a developer myself, I was blown away at how many sites there were out there for developers and programmers and how active the members were! They were goldmines to my client--a direct line right into the heart of their target audience where they could get involved, build up their authority and interact directly with their customer base.
My team created profiles on a bunch of sites like this and even with minimal activity the links from their profiles started sending traffic their way almost instantly. I'm not saying they got 1,000s of visitors from one community site, but 5 here and 5 there starts to add up. For instance, one forum thread on one site drove 10 visitors in a month with average visit duration of over 3 minutes! Now 10 unique visitors aren't going to blow the doors off anyone, but that wasn't the only thread my client got involved in. All told, by the end of the month their activity on that site had sent over 200 unique, highly-targeted visitors to their site. Once again, those little SEO wins amounted to something much more impressive.
The point I've been trying to make is that sometimes, when it comes to measuring the success of your SEO, the sum of the parts is actually greater than the whole when you start drilling deeper into it! Just because things on the surface level look "just okay" that doesn't mean there aren't plenty of little SEO wins worth celebrating just a few clicks deeper in your analytics.

Categories: Read more »

5 Ways to Use Census Data to Improve Local SEO

download Sell Annuity Payments, There’s a woman committed suicide in front of auto insurance building Florida Criminal Defense Lawyers, Mortgage adviser broker Click here

When SEO goes local, there are a few new rules that savvy webmasters need to follow. The good news is that census data is readily available and can provide a lot of information to customize and tweak SEO. Along with big data that's available for a reasonable fee (or free), it's important to use the information that's available to maximize search engine results. Here are 5 easy ways to put census data to work.

1. Pinpoint Neighborhoods

It's not enough to know the trends of a certain city. Even if a business owner has been a native of the town for decades, that doesn't mean he knows every nuance of every street. Depending on what the business is targeting (a certain age, gender, ethnic background, etc.), census data can pinpoint exactly where the most complementary communities are living.

2. Feed Business Intelligence

Business intelligence (BI) is made up of theories, methods, processes, and architectures that turn data into information that can actually be used by a business. BI systems are available as software, or a business owner can contract a BI expert to work directly for the company. BI experts can use census data to create customized SEO tactics and improve rankings.

3. Go Micro-Local

Great things really do come in small packages, including SEO. The definition of "local SEO" is pretty subjective, and there's always the option of going micro-local with census data. Forget localizing SEO for a certain city; census data allows a business to micro-localize things down to a zip code, neighborhood or even street.

4. Know Who's Looking

If a business tracks IP addresses (as all should), census data allows the business owner to know a lot more than where the person logged in from. The data reveals that the person also likely falls into a number of other categories, each of which can be used to better provide relevant services, products or information.

5. Constantly Updated Information

The great thing about the US census is that it's updated every few years. There's no relying on outdated information and hoping that the data is relevant. For the most part, census data is collected at the exact right time and chances are slim that information will change drastically between the census years. Business owners have peace of mind knowing their localized SEO information is current.

The best thing about census information is that it's free. It's the largest (free) big data available to all. Why not use it to maximize the bottom line?
Categories: Read more »

What's Local SEO?

download Sell Annuity Payments, There’s a woman committed suicide in front of auto insurance building Florida Criminal Defense Lawyers, Mortgage adviser broker Click here

When the term "local business" is thrown around, it doesn't mean the mom and pop shops in small town America. Local business is merely a term that means, if you search for a specific business in a specific area, you'll find a location close to you.
McDonald's is a local business. So is Verizon. These businesses are huge, but when searching for specific establishments in a specific area, it's all local search.
Local search is just what it sounds like, local customers (or potential customers) searching the Internet for products, services or stores near them.
Traditional SEO relies on Google's algorithm, which weighs factors such as social indicators (Tweets, Facebook shares, +1's, etc.) and incoming links. Local search is largely dependent on the optimization of your website, where it's listed and who's talking about it. We'll get into all of that in a moment.
Unlike traditional SEO, local search isn't at all complex. It all boils down to 3 essential ideas.
1.) Optimize your business website for mobile users and local search
2.) Utilize social networks wisely
3.) Get people talking
This is going to get more complex as the industry develops, and of course there's more to it than just these three things, but anything local search-related can be stuffed into one of these three headings.
With less than 50-percent of businesses even claiming their pages on Google Places or Facebook, you can see how even small steps can prove to be a powerful force in a world of business that refuses to adapt to changing times.
Local SEO isn't one of our product offerings at Spread Effect, so fear not; we aren't selling anything. This guide has the sole intention of providing you with actionable steps you can use to improve the visibility of your business with laser-targeted local traffic.
This guide isn't going to make you an expert in local search, but that isn't the intention. The intention is to get you started in this fast-growing field and to make you more recognizable than your competitors. The more you get noticed, the more money you make. It's that simple.

Local Is Mobile
With the rise in popularity of smartphones and tablets, conservative estimates state that mobile web traffic is set to exceed desktop and laptop browsing by 2014.
Read that statement until you truly understand the importance of what's happening. You're witnessing a colossal shift in the way people browse the Internet; and it's happening as we speak.
We've all fallen prey to the "If I had just acted sooner" bug. This is your chance to take action and be ahead of the curve rather than watching your competitors pass you by. Remember, the statistic claiming 2014 is the year mobile reaches critical mass is a conservative statement. It could very well happen sooner. Time to act.
According to Bing, 53-percent of all mobile traffic is local search related. That's a lot of traffic for those smart enough to go out and get it. Google has a more conservative estimate at 40-percent, but no matter which number you believe, it's significant and growing each day.

Why is Local SEO Important?
So why is mobile blowing up like nothing we've ever seen online?
Have you heard that statistic that more people worldwide own smartphones than toothbrushes? I can't back this up with numbers (does anyone work at Oral B?), but it's been a pretty popular talking point lately when discussing the importance of local SEO and mobile optimization. True or not, the talking point is merely intended to show the significance of smartphones and the developing world.
Now, China and India aren't going to help your local business, so let's take a quick look at the numbers in the United States.
The smartphone has reached widespread adoption throughout North America, but the United States is the first country in this part of the world to break the 50-percent smartphone to non-smartphone ratio. Sitting at 55-percent, growth is expected to continue climbing as "dumb phones" are phased out. With a US-based business, this is a number that you need to pay attention to. Local and mobile are the two key sectors that could just determine the future of your business.

What Can Local SEO Do for My Business?
In the search industry we throw around the term "targeted traffic" all the time, but this is truly the holy grail of online traffic. These are the people that are looking for what you are offering.
In the United States, 90-percent of smartphone users use their phones to search for local businesses (comScore). With an estimated 55-percent (Nielsen) of all US mobile phone owners owning a smartphone, we've already reached the tipping point. In fact, 66-percent of all smartphone sales are to those 18-29 (Pew Internet Project), a chief buying demographic.
According to research by comScore, more than 4 out of 5 consumers that searched locally followed the online search with a visit to the store, a phone call, or a purchase. This means 80-percent of people who find your business online when looking for something specific are likely to visit you to follow up on their search.
In short, the tech savvy buying generation is looking for your business. Are you capitalizing on this opportunity?
If you aren't yet, you'll be playing catch up in the near future. Mark my words.
Categories: Read more »

The Complete Guide to Mastering Your Meta Tags

download Sell Annuity Payments, There’s a woman committed suicide in front of auto insurance building Florida Criminal Defense Lawyers, Mortgage adviser broker Click here

If you were ever going to tell a "back in the day" story about SEO, it would have to include a discussion of meta tags. Long before links were built, before content was king and before social was sharable, meta tags were optimized. Meta tag optimization is the original SEO.
But gone are the days when throwing long lists of keywords into a couple of meta tags could move your site to the first page of Alta Vista, Excite or Webcrawler. For that matter, gone are Alta Vista, Excite and WebCrawler. Today's SEO isn't the SEO of, well, your slightly older sibling. While there is still some value to optimizing your meta tags, it just isn't what it used to be.

What are Meta Tags and Where Are They Found?

There are lots of meta tags that serve a variety of purposes, but for SEO there are really only two that matter. Strike that. There is really only one tag that matters, but we'll cover two tags just so you can slap the idiot that tries to tell you the keyword meta tag is still relevant. But we'll get to that later (keywords, not the slapping).
Meta Description Tag
The meta description is intended to be a short summary of the content of a web page. Where the title tag is very limited, a meta description gives you a bit more space to summarize each page. Think of your meta description as a web page's 10-second elevator pitch - that is, if your web page was in an elevator and someone asked it what it does for a living.
The description itself is encased in the meta code, found in your page's <head> section of your code:
<head><meta name="description" content="This is your page description. Be specific and succinct so your visitors know what your page is about."/></head>
Meta Keyword Tag
The meta keyword tag is was intended to be a way to tell the search engines which keywords your page should rank for. Imagine SEO being so easy as telling Google, "Hey, rank this page for 'mortgage broker,'" and Google replies, "As you wish." Back in the day, keyword meta tags were filled with long lists of keywords as "SEOs" tried to work in ever possible keyword they want to rank for, regardless of the particular relevance for that page.
Like the meta description, the keywords are encased in the meta code, found in your page's <head>section of your code:
<head><meta name="description" content="..."/><meta name="keywords" content="this, is, what, a, meta, keyword, tag, often, looks, like, some, people, use, commas, and, a, space, between, words, some,people,don't,use,a,comma,but,no,space,between,words, and some people use just a space without commas between words"/></head>

How and Where the Meta Tags Are Displayed

Meta Description Tag
The meta description tag frequently accompanies that title tag in the search engine results pages. With the page's title generally being the clickable link, the meta description falls below that, providing additional information for the searcher. Highlighted below are three examples of meta description tags in the search results.
Meta Description
meta description in search results
Google is pretty inconsistent in how, or if, it displays the meta tag in the search results. In the first image above you can see pretty much the full description displayed. In the second example you can see what happens when the meta description is too long to fit. Finally, in the third image, Google has chosen to only display the first line of the meta description and then filled the remainder of the space with information it assumes is relevant to the searcher. (I would take issue with this assumption!)
Meta Keyword Tag
The image below shows how searchers and visitors see your meta keyword tag:
Oh, wait. They don't see it. Ever.

How You Benefit From Good Meta Tags

Benefits of a meta description tag.
Unfortunately, neither the meta description or meta keyword tag do anything to help improve your search engine rankings. Both of these tags are completely ignored when it comes to Google's ranking algorithm. Some suggest that Bing still use these tags, but the degree of value they add to improving your rankings is pretty minimal.
Without any ranking impact, what good are these tags? It's all in the display. And since only the meta description tag is displayed anywhere, that means, it's the only tag that really provides you any genuine benefit.
The displayed portion of the meta description in the search results is instrumental in increasing click thru rate from the search results to your website. Think of it as the "assist" to the title tag. Where the title is shorter and can't be as detailed, the meta description provides a bit more context for the searcher to see what information they will get on the page.
Many searchers (I use the word "many" figuratively, as I'm just making crap up, assuming there are more people out there like me) will often place more prominence on the description information than the title info. Since the title is often optimized for the main phrase for the page, the meta description will provide more "long tail" context for that phrase that the title cannot be optimized for. This gives the searcher a broader perspective of the page.
Since you'll never know how much of the meta description will be displayed in the search results (it can vary for each keyword searched), you want to maximize the first several words. In the third example above you can see that only the first handful of words is displayed. Don't miss an opportunity to get your message across by fluffing up content in the front of your meta description. Get to the point.
There are also some instances when no meta description at all will serve you better. When no meta description is available the search engines will often resort to displaying a snippet of text that uses your keywords pulled from the page. If your page has a lot of text, say 2000+ words that covers a wider swath of content, you may be better off letting Google pull the snippet based on the search. This will increase your likelihood of the actual search terms showing up in the snippet (your meta description can't fit them all), which increases the likelihood that the searcher will find your result relevant to their query.

How to Craft Good Meta Tags

Meta Keyword Tag
Crafting a good meta keyword tag isn't rocket science. Since it's a 99.9% useless tag for external search engines, you can leave it off the page all together. Putting your keywords into the meta tag is like advertising to search engines and your competitors that you've optimize the page for those keywords. However, since some sites use this tag for internal site search, there can be some value for including it.
Don't waste too much time trying to figure out how best to create a keyword tag. Commas, spaces, length, context, phrases or whatever doesn't really matter. As long as your internal search (and supposedly Bing) can read the words, you're in good shape.
how to craft a meta description tag
Meta Description Tag
Your meta description tag requires a bit more work. Remember, this (usually) shows up in the search results so you want to make it count for clicks, even if it doesn't count for rankings. To write a good meta description there are a few ground rules to follow:
150 Characters: Google will display up to about 150 characters of your meta description. This is almost 60% more space than the title tag allows, giving you the opportunity to include more keywords and/or calls to action.
Use Keywords Early: Since it's possible that your meta description will be severely truncated, you want to get your keywords as near to the front as possible. Feel free to add extended qualifiers and keyword variations throughout, as good sentence structure allows. Don't stuff it with keywords, but instead go after some longer-tail words that might be part of any search phrase.
Unique for Each Page: If you are writing a meta description tag for each page (and you should), it should be unique. Don't be lazy and copy/paste the same meta description from page to page. Write something that is relevant for that page only, even if the page's content is similar to other pages. Either way, create a description that speaks to the content of the page that isn't duplicated anywhere else.
Be Compelling: Above all else, your meta description should be a compelling statement. Use proper sentence structure rather than trying to throw in as many keywords as possible. It should read well and, ultimately, entice the visitor to want to click into your site. The better it reads, the more searchers will click, if the information matches their search intent.
While crafting a great keyword tag is impossible (like having a great appendix - ultimately it has no purpose and nobody cares if it's there until something goes horribly awry), crafting a good meta description tag can be the difference between being noticed and getting overlooked as the searcher clicks on your competitor's results. Crafting a good tag should take about 5 minutes per page, and it's well worth the time.

Categories: Read more »

Cara daftar blog di google webmaster

download Sell Annuity Payments, There’s a woman committed suicide in front of auto insurance building Florida Criminal Defense Lawyers, Mortgage adviser broker Click here
Cara daftar blog di google webmaster, Cara Submit dan Verifikasi Blog ke Google Webmaster Tools - Daftar webmaster google  - Daftar Blog ke google Mendaftarkan atau verifikasi blog di google webmaster adalah tahapan semi-penyempurnaan yang di lakukan setelah menambahkan atau add url ke google. Tujuan mendaftar ke google webmaster tools adalah untuk verifikasi/verify ownership yang menandakan blog milik Anda dengan kode tertentu. Kode verifikasi yang paling umum di gunakan pada blogspot biasanya kode html meta tag. Meta tag ini yang akan dijadikan sebagai penanda kepemilikan blog Anda untuk di crawl dan di index pada SERP (Search Engine Result Pages), jadi jika blog Anda terdaftar di google webmaster tools akan lebih berpeluang muncul di halaman hasil pencarian. Banyak fitur bermanfaat yang dapat Anda gunakan dari halaman webmaster tool, tetapi Saya tidak akan menjelaskannya disini, karena nanti setelah Anda terdaftar di google webmaster tools Anda juga akan mengetahuinya sendiri.


Sebelum memulai Baca pentunjuk Persyaratan Layanan Blogger dan Cara membuat Blog

Berikut ini adalah langkah-langkah mendaftar dan verifikasi blog di google webmaster tools:
  • Login ke google webmaster tools webmaster tools 
  • Masukkan url blog anda 
Contoh format URL : www.talysta.blogspot.com / namablog.blogspot.com
webmaster tools
webmaster tools
  • Langkah selanjutnya 
  • Klik Verify your site Selanjutnya pada bagian "choose verification method" pilih "Add a meta tag", maka akan muncul kode html meta tag untuk blog Anda
  • Copy meta tag yang muncul tadi dan tempatkan pada template blog Anda. Caranya: login ke blogger.com dengan account Anda ->Pilih Dashboard -> Design -> Edit html Centang Expand template widget ->Paste meta tag google webmaster tadi tepat setelah kode <head> ->Save Template
  • Kembali ke halaman google webmaster tools, Klik Verify sampai muncul pesan succes.
Sekarang account dan blog Anda sudah berhasil terdaftar dan ter verifikasi di google webmaster tools. 

Tahap selanjutnya adalah penyempurnaan acces google dalam meng-crawl seluruh halaman blog Anda agar menjadi mudah, google memerlukan sitemap blog Anda untuk mengetahui secara otomatis ketika setiap kali ada update terbaru di blog Anda. Untuk itu Anda perlu melakukan submit sitemap ke google webmaster tools.



Categories: Read more »

Copyright © 2011-2012 Talysta Belajar SEO | Auto Backlinks - All Rights Reserved

Themes Edited by inanta.us Support by Sipirok and Support by tapsel blog