Talysta Belajar SEO | Auto Backlinks

Diagrammatic Representation of Heading Tag Hierarchy

Advantages of Using Heading Tags:

• Relevancy: Search engine spiders check the relevancy of the header tag with the content associated with it.
• Keyword Consistency: The search engine spiders check the keyword consistency between the header tags and other parts of the page.
• The Importance of an h1 Tag: The h1 is the most important tag and it should never be skipped on a page. Search spiders pay attention to the words used in the h1 tag as it should contain a basic description of the page content, just as the page <title> does .
• Enriched User Experience: Heading tags give the user a clear idea of what the page content is about. Search engines give much importance to user-experience on a site, meaning the presence of heading tags becomes an important component of SEO.

• For users of the web who must use a screen reader, it is easier to navigate sections of content by referring to properly structured headings on a page.
• The h1 heading tag (main heading) of a page gives users a quick overview of the content that is to follow on the page.
• By reading the different heading tags, users can scan a page and read only the section they are interested in.
• The primary use of heading tags is for SEO, not to gain the larger, more prominent fonts; but the presentation of a web page does look cleaner with the presence of these tags.

Things you should not be doing with heading tags:

• Do not stuff your heading tags with keywords.
• Do not use more than one h1 tag on a page unless really necessary. Usually pages will have a single h1 heading and including two might make search engines think this as an attempt to include more keywords for SEO in multiple h1 tags. It is better to divide the content into two separate topics on individual pages with their own h1 tags. This makes more sense to both readers and the search engine spiders, however, using multiple h1 tags is allowed.
• Do not use heading tags as hidden text. Any hidden text can result in penalties for your site, especially if the hidden part is a component that effects SEO.
• Do not repeat heading tags on different pages of your site. It is a good practice to have unique heading tags throughout your site.
• Do not use the same content in your page’s h1 tag as in your meta title tag.
• Do not use heading tags for styling text but use them for presenting organized and structured content on pages. Use CSS stylesheets for the purpose of styling.